Before setting off to Europe for a winter adventure, General Tire is urging motorists to check where winter tyres are mandatory. Laws surrounding the use of winter tyres vary from country to country and even region to region, so it is vital that motorists understand legal requirements and markings on the sidewall before they set off. Especially relevant in the lead up to Ski seasons and school holidays.
2019-01-23 Altimax One & Altimax One S offer extensive summer range to cover passenger cars, delivering safe performance for everyday driving with high grip in dry and wet conditions, offering significantly improved mileage.
General Tire partners with ‘The Wild Swimming Brothers’ to highlight ‘Live Life to the Full’
2018-11-23 General Tire have teamed up with the Hudson brothers on Swim Wild - a follow up video campaign to the award winning Wavemaker that launched earlier this year.
General Tire becomes Official Partner of NASCAR Whelen Euro Series
2018-11-01 From 2019, General Tire will supply tyres for all cars in the NASCAR Whelen Euro Series – Race tyres are set to meet high expectations of NASCAR Whelen Euro Series teams.
General Tire partners with big-wave surfer to show that ‘Anywhere is Possible’
2018-10-01 General Tire have teamed up with big-wave surfer Andrew Cotton on ‘Wavemaker’ – a new video campaign that documents Andrews return to surfing after breaking his back – as part of their aim to show UK motorists that ‘Anywhere is Possible’.
