News & Stories

General Tire Market Launch for World’s First AT Tyre with C-Identification for Campers

Robust all-terrain tyre for year-round use in the SUV/4x4 segment

General Tire Provides Tips for Safe Off-Road Trips

2020-11-11
General Tire has further expanded its range of winter and all-season tyres for cars, SUVs and vans in the European market.

2020-10
The teams competing in the TransAnatolia Rally put their trust in products and expertise from General Tire

The popular NASCAR Whelen Euro Series kicks off the new season on the weekend of 12/13 September in Vallelunga, Italy.

2019-05-14
Four Euro NASCAR vehicles drew in the crowds at this year’s World-famous Goodwood Festival of Speed.

2019-05-14
General Tire continues its product offensive, with the introduction of the much-anticipated Grabber X3 featuring Smooth Red Letter (SRL) sidewall markings for the first time in the UK, following high demand. 

2019-04-24
The NASCAR Whelen Euro Series roared into action in Valencia, igniting a thrilling series of races. 

2019-04-12
The latest BMW X5 to be fitted with General Tire Grabber AT3, delivering strong off-road grip and safe on-road handling

2019-02-12
Before setting off to Europe for a winter adventure, General Tire is urging motorists to check where winter tyres are mandatory. 

2019-01-23
Altimax One & Altimax One S offer extensive summer range to cover passenger cars, delivering safe performance for everyday driving with high grip in dry and wet conditions, offering significantly improved mileage. 

2018-11-23
General Tire have teamed up with the Hudson brothers on Swim Wild - a follow up video campaign to the award winning Wavemaker that launched earlier this year. 

2018-11-01
From 2019, General Tire will supply tyres for all cars in the NASCAR Whelen Euro Series – Race tyres are set to meet high expectations of NASCAR Whelen Euro Series teams.

2018-10-01
General Tire have teamed up with big-wave surfer Andrew Cotton on ‘Wavemaker’ – a new video campaign that documents Andrews return to surfing after breaking his back –  as part of their aim to show UK motorists that ‘Anywhere is Possible’.

2018-09-01
General Tire, the tradition-rich tyre brand with its American heritage, has launched its latest all season tyre: the Grabber A/S 365.

2018-09-01
Heritage-rich General Tire continues its product offensive with SUV tyres for on-road and off-road use.

2018-03-31
Land Rover experts put two mud-terrain tyre models head-to-head – Grabber X³ wins through

2017-10-23
Mercedes G 300 to be fitted with General Tire Grabber AT² ex-works in Graz

2017-09-01
General Tire launches new winter tyres for cars, SUVs and vans. New products target greater safety in all vehicle segments.

2017-04-03
The General Tire brand offers a broad portfolio attuned to the European market.

2016-09-01
General Tire is continuing its product offensive with two new SUV tyres for on and off-road use.

2016-08-08
All-season tyre with state-of-the-art technology and high safety reserves

2016-07-06
General Tire fosters personal dialogue and networking among its importers

2016-07-11
The 3rd stage of Off-Road Championship took place at Piatra Neamt, 23-26 June 2016. 　

2015-02-18
Tradition-rich 4x4 tyre brand founded in 1915