About General Tire

About General Tire

100 years of adventure

Anywhere is possible

100 years of adventures.

Whether you‘re driving paved roads or navigating uncharted territory in the desert.
You can go anywhere with General Tire.
With more than 100 years of experience in the tyre industry and as part of Continental - a leading tyre manufacturer based in Germany - General Tire delivers products you can rely on.

Passenger and Van Tyres
For your everyday adventures 

General Tire is your robust and reliable partner in every driving condition, from a family vacation, to the kid‘s football game or driving to work. General Tire offers products you can rely on for the little adventure in your everyday life.

4x4 Tyres
Your 4x4 Specialist

Whether you‘re driving on paved roads or navigating uncharted territory General Tire offers SUV and 4x4 drivers robust and durable tyres for every application. This is traditionally one of General Tire‘s core competences with its American heritage.

W.O. O'Neill

W.O. O'Neill, founder of General Tire

More than 100 years of adventure

  • 1915   General Tire was founded on 29 September 1915, as General Tire Rubber Company in Akron, Ohio.

  • 1920s   General Tire revolutionised tyre manufacturing and became known as a technology leader with the invention of the low pressure General Balloon Jumbos. This was the first of many key innovations which position the company at the top of the industry’s premium tyre producers.

  • 1930   With the advent of mass motorisation in the USA, General Tire begins a process of international expansion by building a production line in Mexico.

  • 1943   General Tire discovers the carbon black latex-mixing masterbatch principle.

  • 1955   General Tire commences Original Equipment supply to General Motors and for other major automobile manufacturers.

  • 1959   General Tire opened the world’s largest tyre testing track in Texas.

  • 1960s   General Tire extends its manufacturing footprint across the USA.

  • 1987   Continental AG purchased the tyre division of General Tire Inc.

  • 2000   Opening of a new European Distribution Warehouse. General Tire decides to complete their product range and to keep the focus of a high quality brand that is suited for tough and rough environment.

  • 2007   Market launch of the Altimax RT and Altimax HP/UHP – a combined product line for the Americas and Europe.

  • 2013   Launch of the Altimax Sport, Altimax Comfort and Grabber GT SUV tyres for on-road use based on European demands.

  • 2015   Launch of the Grabber HTS 60.

  • 2016   Launch of the new Altimax Arctic 12, Grabber Arctic, Altimax A/S 365, Grabber AT3, and Grabber X3.

  • 2017   Launch of the new Altimax Nordic 12, Altimax Winter 3, Snow Grabber Plus, Eurovan Winter 2 and Eurovan A/S 365.

  • 2018   Launch of the Grabber A/S 365, General Tire’s first entry into the SUV All Season market.

  • 2019   Launch of the Altimax One and Altimax One S.

Since 1915.
General Tire. A brand of Continental.