100 years of adventures.
Whether you‘re driving paved roads or navigating uncharted territory in the desert.
You can go anywhere with General Tire.
With more than 100 years of experience in the tyre industry and as part of Continental - a leading tyre manufacturer based in Germany - General Tire delivers products you can rely on.
Your 4x4 Specialist
Whether you‘re driving on paved roads or navigating uncharted territory General Tire offers SUV and 4x4 drivers robust and durable tyres for every application. This is traditionally one of General Tire‘s core competences with its American heritage.
1915 General Tire was founded on 29 September 1915, as General Tire Rubber Company in Akron, Ohio.
1920s General Tire revolutionised tyre manufacturing and became known as a technology leader with the invention of the low pressure General Balloon Jumbos. This was the first of many key innovations which position the company at the top of the industry’s premium tyre producers.
1930 With the advent of mass motorisation in the USA, General Tire begins a process of international expansion by building a production line in Mexico.
1943 General Tire discovers the carbon black latex-mixing masterbatch principle.
1955 General Tire commences Original Equipment supply to General Motors and for other major automobile manufacturers.
1959 General Tire opened the world’s largest tyre testing track in Texas.
1960s General Tire extends its manufacturing footprint across the USA.
1987 Continental AG purchased the tyre division of General Tire Inc.
2000 Opening of a new European Distribution Warehouse. General Tire decides to complete their product range and to keep the focus of a high quality brand that is suited for tough and rough environment.
2007 Market launch of the Altimax RT and Altimax HP/UHP – a combined product line for the Americas and Europe.
2013 Launch of the Grabber GT SUV tyres for on-road use based on European demands.
2015 Launch of the Grabber HTS 60.
2016 Launch of the new Grabber Arctic, Grabber AT3, and Grabber X3.
2017 Launch of the new Snow Grabber Plus.
2018 Launch of the Grabber A/S 365, General Tire’s first entry into the SUV All Season market.